A WORD ABOUT INSPIRATION: Can you express a single idea in multiple ways? A little thought experiment for you here courtesy of our graphic designer Anna. She’s tried just that with the Free Circle logo – taking the bike, the concept of circular motion, the idea of freedom… and breaking it all apart into individual entities, simplifying them to make the technological element of each even more striking and splashing them with colour to remind us that while form may change, essence remains.
PRINT: A reflective circle at the front over your heart (because what is cycling than a passion of the heart?). A Cyber yellow F to symbolize freedom and two C’s hinting at a bike in full motion on the back.
FABRIC: Made out of organic cotton, you will feel comfortable and agile in your short-sleeve SIGNS T-shirt. All the more so knowing that the power used to produce it came entirely from the green and renewable sources called wind and solar energy.